XF-SSC850G-B What's in a name? Reputation building and corporate strategy
Abstract
Firms compete for reputational status in institutional fields. Managers attempt to influence other stakeholders' assessments by signaling firms' salient advantages. Stakeholders gauge firms' relati...
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Academy of Management (1990). What's in a name? Reputation building and corporate strategy. XFID: XF-SSC850G-B. Retrieved from https://xframework.id/XFSSC850GB
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