Managing legitimacy: strategic and institutional approaches

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Abstract

This article synthesizes the large but diverse literature on organizational legitimacy, highlighting similarities and disparities among the leading strategic and institutional approaches. The analysis identifies three primary forms of legitimacy: pragmatic, based on audience self-interest; moral, based on normative approval: and cognitive, based on comprehensibility and taken-for-grantedness. The article then examines strategies for gaining, maintaining, and repairing legitimacy of each type, suggesting both the promises and the pitfalls of such instrumental manipulations.

Source: resolved

Document Metadata

Issuer: Academy of Management
Document Type: Research / Academic Paper
Publication Year: 1995
Retrieved: 5 May 2026
Source: Contact XFID for Access
Record ID: XF4HWOPQBT
Validation: Inferred by XFID

Topics

Corporate GovernanceStakeholder Theory

Cited by (1)

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Academy of Management (1995). Managing legitimacy: strategic and institutional approaches. XFID: XF-4HWOPQB-T. Retrieved from https://xframework.id/XF4HWOPQBT

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