Look How Green I Am! An Individual-Level Explanation of Greenwashing

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Abstract

Greenwashing occurs when organizations misrepresent themselves as engaging in earth-friendly behaviors. In this paper, the authors explain greenwashing and discuss its implications for the consumer and the organization. Moreover, using the existing theoretical framework of competitive altruism theory (Barclay, 2004; Hardy & Van Vugt, 2006), the authors explain the consumer’s role in the increasing corporate displays of greenwashing.

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Document Metadata

Issuer: Journal of Applied Business and Economics
Document Type: Research / Academic Paper
Publication Year: 2011
Retrieved: 5 May 2026
Source: Contact XFID for Access
Record ID: XFDJQM8UCG
Validation: Inferred by XFID

Cited by (1)

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Journal of Applied Business and Economics (2011). Look How Green I Am! An Individual-Level Explanation of Greenwashing. XFID: XF-DJQM8UC-G. Retrieved from https://xframework.id/XFDJQM8UCG

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XF-DJQM8UC-G