Environmental scandals and green products

Abstract

green products wan-chien chiu, po-hsuan hsu, kai li, joy tianjiao tong afa: corporate finance: esg and sustainable finance january 5, 2025 1/18 pollution climate change nike inc. claim: “space hippie” has the lowest carbon footprint of any of its footwear the european union intellectual property office (2021, p. 5) “the role of ip in environmental protection has traditionally been studied by focusing on technology and innovation, using patent filings as the principal indicator of innovative activity in this sphere…. however, to date virtually no studies have considered trademark filings as an indicator of innovation related to environmental protection.” 2/18 what we do large sample • uspto trademark (1981-2020) • identify “green marks” to measure green product (lines) • green products/service - user side, not just producer side (e.g., green patent) - use in commerce requirement = no false claim - legal protection / well defined in trademarks research questions 1) who produce green products? 2) do green products enhance firm-level environmental and financial performance? 3) why do firms develop green products? 3/18 identify uspto green marks • euipo (2021) green trademark taxonomy • machine learning + human interventions • elaborate search & not keyword search • generate 375 green expressions ref expression 73 +electric +vehicle −cigarette −door −horn −lock −sunroof−alternator −alarm −temperature −theft −antitheft −washers −7 −37 green expression (ref. 73) means: a term is …

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